Google Ads Tutoring

Maximise your Google Ads potential with our hands-on tutoring program. Our industry experts provide personalised guidance and support so it doesn't matter whether you're a marketing professional or a beginner. We can all learn to create effective ad campaigns, reach your target audience, and boost your ROI. Unlock the full potential of Google Ads and accelerate your career with Tutor it. Join us today and become a master in online advertising.

Lesson #1 – Welcome session

• Let's get to know each other
• What are Google Ads?
• Creating your Google Ads account
• Switching to expert mode
• Payment settings
• Basics of Google Ads

Lesson #2 – Google Ads and quality score

• Types of ads
• How to get top of page results
• Quality score and how to get your ad highly rated
• Making an ad that people click on
• Making a high-converting landing page

Lesson #3 – Keyword research

• How to find keywords
• Match types
• Negative keywords
• Choosing the right keywords for your business
• How to optimise keywords

Lesson #4 – Advanced Tactics

• Using audiences
• Creating rules
• Bidding strategies
• Extensions
• Finding the right budget

Lesson #6 – Beating the competition

• Understanding the competition metrics
• Optimising a landing page
• Optimising your ads
• Spy on your competition